Apple Watch Introduction by

Apple Watch Introduction by

Language: eng
Format: azw3
Publisher: iOS Guides
Published: 2015-03-25T16:00:00+00:00


Hand-crafted in Arzignano, Italy, the tannery behind the Leather Loop has a heritage spanning five generations. This strap is milled and tumbled to create a pebbled texture that's simply beautiful to look at. Magnets hidden within the strap ensure it's easy to fit on any wrist size, and the loop is available in stone, light brown and bright blue colors.

Apple Watch Edition

“We wanted to appeal to a wide range of personal styles, so with Apple Watch Edition we’re working with a uniquely luxurious metal: 18-karat solid gold. We’re using both yellow and rose gold, each is a custom alloy designed to be not only beautiful, but up to twice as hard as stand gold. It begins at the molecular level, where precise adjustments in the amount of silver, copper and palladium in the alloy result in very specific hues of yellow and rose gold. Next we use a new hardening process developed by our metallurgists to strengthen a metal that is naturally very soft. The molten gold is cast, not into the shape of the watch, but into solid ingots. These ingots are then precisely milled to remove any imperfections. They’re then compressed to a fraction of their original size, creating dense pore-free billets. Ultrasonic scanners are used to detect even the most minute defects in the metal. From these solid billets, we machine the watch housing as well as individual components, like the Digital Crown and the clasps for our straps. Finally, each case is hand-polished to an immaculate sheen by highly-skilled jewellery artisans. The result is gold that is elegant, yet uncompromisingly durable.“

Jony Ive, explaining how the Apple Watch Edition is forged from 18-karat gold.



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